PRIVACY POLICY

Last updated: 17 September 2026

Your privacy matters to us.

This Privacy Policy explains how Sknetic Ltd, trading through The Magic Patch®, collects, uses and protects personal information when you visit www.themagicpatch.com, make a purchase, contact us or interact with our marketing.

Sknetic Ltd is responsible for the personal information described in this policy.

Our contact details are:

Sknetic Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: info@themagicpatch.co.uk

1. INFORMATION WE MAY COLLECT

Depending on how you interact with us, we may collect:

Identity and contact information, such as your name, email address, telephone number, billing address and delivery address.

Order and transaction information, including products purchased, order history, delivery information, refunds and payment status.

Payment information. Payments are processed through secure payment providers. We do not ordinarily receive or store your complete payment-card details.

Technical information, such as your IP address, browser type, device type, operating system and information about how you use our website.

Marketing information, including your preferences regarding emails, promotions and other marketing communications.

Correspondence, including information you provide when contacting our Customer Service team, submitting an enquiry or communicating with us through social media.

2. HOW WE USE YOUR INFORMATION

We may use your information to:

• process and fulfil your orders;
• take and manage payments;
• arrange delivery;
• manage cancellations, returns and refunds;
• respond to enquiries and provide customer service;
• maintain and improve our website;
• protect our website, customers and business against fraud or misuse;
• comply with accounting, tax and other legal requirements;
• understand how customers use our website;
• improve our products, services and marketing; and
• send marketing communications where we are permitted to do so.

3. OUR LEGAL BASES FOR USING YOUR INFORMATION

Under UK data-protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may process your information because:

It is necessary to perform our contract with you, for example to process and deliver an order.

We have a legal obligation, for example to maintain appropriate financial records.

We have a legitimate business interest, for example to improve our website, prevent fraud and understand our customers, provided those interests do not override your rights.

You have given your consent, for example for certain marketing communications or optional cookies.

Where we rely on consent, you may withdraw it at any time.

4. MARKETING

If you choose to join our mailing list, we may send you product news, offers, launches and other marketing communications.

You can unsubscribe at any time using the unsubscribe link contained in our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary communications relating to an order you have placed.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website performance and support advertising or analytics.

Some cookies are strictly necessary for the website to function.

Where required by law, optional cookies will not be used unless you have given the appropriate permission through our cookie controls.

You can change your cookie preferences through the cookie settings available on the website.

6. WHO WE SHARE INFORMATION WITH

We may share personal information where necessary with trusted service providers involved in operating our business, including:

• website and ecommerce providers;
• payment processors;
• delivery and logistics providers;
• email and marketing platforms;
• analytics and technology providers;
• customer-service providers;
• accountants, legal advisers and other professional advisers; and
• government authorities, regulators or law-enforcement bodies where required by law.

We do not sell your personal information to third parties.

7. INTERNATIONAL TRANSFERS

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it receives a level of protection required by applicable UK data-protection law.

8. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax and regulatory obligations.

Different types of information may therefore be retained for different periods.

9. SECURITY

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

No online system can be guaranteed to be completely secure, but we continually take reasonable measures to protect the information entrusted to us.

10. YOUR RIGHTS

Depending on the circumstances, UK data-protection law may give you rights including the right to:

• access personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete certain information;
• ask us to restrict how information is used;
• object to certain processing;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

To exercise your rights, contact info@themagicpatch.co.uk.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data-protection regulator.

11. CHILDREN'S INFORMATION

Our website and online store are not directed towards children and we do not knowingly seek to collect personal information from children.

Orders through the website must be placed by someone aged 18 or over.

12. THIRD-PARTY LINKS

Our website may contain links to websites operated by other organisations.

Those websites have their own privacy practices and we recommend reviewing their privacy policies before providing personal information.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our services, website or legal requirements.

The current version will always be published on this page.

14. CONTACT US

For questions about this Privacy Policy or how we use your personal information, contact:

Sknetic Ltd / The Magic Patch®

Email: info@themagicpatch.co.uk

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom